The Promotion Analyst screen will help predict demand response to promotion depth and allows you to look at promotions in aggregate.
Promotion Response Chart (Uplift Prediction)
There are two ways that StockIQ estimates uplift generated from promotions:
Historical Match- This method is most commonly used. Basically StockIQ checks if there was a promo you ran in the past that will help predict the future promotion. The Historical Match begins by looking for promotions a year ago, and will continue to search in the surrounding months until it finds a similar promotion to help predict future uplifts. For example, if no match is found 12 months ago from today, StockIQ will look at look at 13 months, 11 months and then 14 months and 10 months, etc., until a match is found.
Promotion Response Curve - This method is used only used if Historical Match doesn’t work. The Promotion Response Curve attempts to draw best fit line between your historical promotion data points to give you expected % changes in units, revenue, and margin.
It's important to note that both of these methods work only for future promotions.
Details Grid
- Promotion Name- The name of the promotion you're running (ex. 15% Off Sitewide)
- Start Date- When the promotion begins
- End Date- When the promotion ends
- Discount Type- What type of discount this promotion is offering (ex. Percent)
- Standard Price- What the item is usually priced at
- Discounted Price- How much is being discounted from the standard price
- Standard Cost- How much the item costs
- Discounted Cost- Typically the same as the standard cost
- % Discount- The percent being discounted from the standard price (ex. 15.00%)
- Non Promo Average Daily Usage- The average daily usage for the item when promos are not running
- Non Promo Daily Revenue- The daily revenue when promos are not running
- Non Promo Daily Margin-The daily margin when promos are not running
- Promo Average Daily Usage-The average daily usage for the item when promos are running
- Promo Daily Revenue-The daily revenue when promos are running
- Promo Daily Margin-The daily margin when promos are running
- Daily Units Uplift- Calculated units uplift
- Daily Revenue Uplift- The revenue based on units uplift calculated
- Daily Margin Uplift- The margin based on units uplift calculated
- Daily Units Percent Uplift-% difference from Non Promo Daily Units to Promo Daily Units
- Daily Revenue Percent Uplift-% difference from Non Promo Daily Revenue to Promo Daily Revenue
- Daily Margin Percent Uplift-% difference from Non Promo Daily Margin to Promo Daily Margin