Skip to main content

Promotion Viewer Screen

Updated

The Promotion Viewer screen is similar to the Forecast Manager screen. There are many common buttons and features that should help make it easier to navigate. You can adjust the settings of your promotions on this screen.

Promotion History Grid

  • Promotion Name- The name of the promotion you're running (ex. 15% Off Sitewide) 
  • Start Date- When the promotion begins
  • End Date- When the promotion ends
  • Discount Type- What type of discount this promotion is offering (ex. Percent)
  • Standard Price- What the item is usually priced at
  • Discounted Price- How much is being discounted from the standard price
  • Standard Cost- How much the item costs
  • Discounted Cost- Typically the same as the standard cost
  • % Discount- The percent being discounted from the standard price (ex. 15.00%)
  • Non Promo Average Daily Usage- The average daily usage for the item when promos are not running
  • Non Promo Daily Revenue- The daily revenue when promos are not running
  • Non Promo Daily Margin-The daily margin when promos are not running
  • Promo Average Daily Usage-The average daily usage for the item when promos are running
  • Promo Daily Revenue-The daily revenue when promos are running
  • Promo Daily Margin-The daily margin when promos are running
  • Daily Units Uplift- Calculated units uplift
  • Daily Revenue Uplift- The revenue based on units uplift calculated
  • Daily Margin Uplift- The margin based on units uplift calculated
  • Daily Units Percent Uplift-% difference from Non Promo Daily Units to Promo Daily Units
  • Daily Revenue Percent Uplift-% difference from Non Promo Daily Revenue to Promo Daily Revenue
  • Daily Margin Percent Uplift-% difference from Non Promo Daily Margin to Promo Daily Margin

 

Planned Promotions Grid

  • Promotion Name- The name of the promotion you're running (ex. 15% Off Sitewide) 
  • Start Date- When the promotion begins
  • End Date- When the promotion ends
  • Discount Type- What type of discount this promotion is offering (ex. Percent)
  • Standard Price- What the item is usually priced at
  • Discounted Price- How much is being discounted from the standard price
  • Standard Cost- How much the item costs
  • Discounted Cost- Typically the same as the standard cost
  • % Discount- The percent being discounted from the standard price (ex. 15.00%)
  • Effect Estimation Method- Fixed Quantity, Historical Match, Price Sensitivity Curve, Historical Match Then Price Sensitivity Curve (Default), Actual
  • Estimated Units Uplift- The value based on estimation method
  • Estimated Units Percent Uplift- The percent of value based on estimation method
  • Historical Promo Name- The name of the promotion in the past (typically the same as current promotion name)
  • Historical Promo Start Date- When the promotion started
  • Historical Promo End Date- When the promotion ended
  • Curve Node Level- Level of the hierarchy that the curve is matched at if the promotion uplift is due to a promotion response curve
  • Curve Node- Value at the level of the hierarchy

 

Response

Forecast Summary- The same Forecast Summary seen in Forecast Manager highlighting the event (promotion) for the item

Promo Response- The data sampling of percent discount vs the demand of the percent uplift

Settings

Apply Predicted Uplift- The ability to turn on/off uplift calculations in the forecast chart

 

Include in Historical Analysis- The ability to remove a promotion in historical data

 

Estimation/Prediction Method:

  • Used Fixed Quantity- Allows you to specify the exact uplift units you want applied for the prediction of a promotion. After the promotion moves into the past, this value is not used
  • Historical Match:
    • Historical Match Method
      • Year Ago-StockIQ will start at 12 months ago from the new promo and will walk out +/- a month, two months, etc. until a "close enough" promotion (defined by your Historical Match settings) is found
      • Most Recent- StockIQ will look in the most recent months promotion that is similar to your new promotion and will continue to go back in time until one is found
    • Period Match Range- How many months/weeks out from 1 year ago StockIQ should search for a matching promotion
    • Tolerance Percent- How large of a percentage +/- from the promotion is considered a match. For example, a Promotion Percent Tolerance of 10% says that a 15% discount is "close enough" to the effects of a 25% discount
    • Promotion Length Tolerance- Allows you to specify a range of days +/- within which the old and new promotions must match. That way, you do not match a 3-month long promotion with a 7-day long promotion, for example.
    • Uplift Method-Determines how the quantities from the historical match are applied
      • Prorated by Days- Prorating means that the percent uplift per day is calculated, and the uplift is multiplied by the number of days of your new promotion (ex: twice as long of a promo gets twice as much uplift). If the length of the promotion is a significant factor on the promo response, use this option
      • Match Uplift Quantity- If you select the Match Uplift Quantity, the uplift quantity of the historical promotion is directly applied to the period(s) of your new promotion regardless of promo length in days, so you get the same uplift amount from the previous promotion copied into this promotion effects. 
  • Price Sensitivity Curve-This method will draw a best-fit line through historical promo data points to estimate future uplifts
  • Historical Match Then Price Sensitivity Curve-This method will use the Price Sensitivity Curve when the Historical Match fails

Related to

Related articles